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Teri Johnson
Founder of Harlem Candle Company and Harlem Perfume Company; built a luxury fragrance brand rooted in Harlem Renaissance storytelling and grew it into a multimillion-dollar, self-funded business with national retail placements.
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Dec 11, 2025
• 41min
From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
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Teri Johnson, founder of Harlem Candle Company and Harlem Perfume Company, turned a kitchen side hustle into a multimillion-dollar fragrance empire. She shares how her passion for storytelling rooted in the Harlem Renaissance guided her brand's identity. From selling out pop-ups to selling scents online without samples, Teri highlights her groundbreaking marketing strategies. She reveals the importance of community support, genuine customer engagement, and maintaining operational integrity, all while prioritizing peace over endless growth.
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