Guests Teresa Tung, May Habib, and Marc Appel discuss the impact of Generative AI from a trust perspective. They explore the importance of security, accuracy, legality, and transparency in generative AI platforms. They also delve into the challenges and opportunities in the field, including the use of semantic layer and domain knowledge graph for increased accuracy and contextualization. The chapter highlights the significance of trust in AI and suggests potential future implementation of AI guardrails and certifications.