Tejal Patel

Tejal Patel, founder of Stanford Bridge Partners and former Cisco marketing leader, dives into the complexities of Account-Based Marketing (ABM) in large enterprises. She emphasizes that ABM is a tactic, not a standalone strategy, requiring alignment with broader marketing efforts. Misalignment among teams and poor data quality are major roadblocks. Tejal also highlights the agility of smaller firms and shares actionable tips for leveraging intent data and enhancing collaboration between sales and marketing to drive success.