Teis Mikkelsen

Teis Mikkelsen, a Senior Director of Revenue with 20 years in the games industry, shares his insights on player retention and monetization strategies. He reveals that retention issues stem from mismatched expectations rather than flawed features. Teis emphasizes the importance of early planning for monetization and warns against short-sighted tactics. He discusses the significance of segmentation, balancing ad and IAP models, and the surprising relationship between engagement and spending. His advice? Players value rewarding purchases and thoughtful monetization enhances their experience.