Teddy Cheek, a marketing leader at The Escape Game and former musician, delves into the world of SEO strategies and pitfalls. He highlights common SEO mistakes businesses make and emphasizes the importance of website performance in search rankings. Teddy shares insights from a recent Google algorithm leak that can impact SEO tactics. He reflects on his journey from music to marketing and discusses lessons learned from Taylor Swift's brand evolution, showcasing what marketers can take away from her success.