Brian Hopkins, VP of Emerging Technology and Principal Analyst at Forrester, and Ted Schadler, VP and Principal Analyst at Forrester, dive into the evolving world of AI. They discuss transformative effects of AI on interfaces and user interactions, drawing parallels to the Internet's early impact. The rise of voice interfaces reshapes brand-consumer relationships, while personal AI agents tailor experiences. They also explore the significance of consumer trust as AI technologies advance, alongside anticipated shifts in tech landscapes driven by major players like Microsoft and Amazon.
