Ted Raad, co-founder of Trend Companies, shares his enlightening journey from being a supportive partner to a key player in the influencer world. He discusses the vital role of authenticity in building trust, contrasting true influence with mere attention-seeking. Ted emphasizes that genuine influence means guiding others to discover what they seek while staying true to one’s values. He also highlights how impactful leadership is about empowering others and fostering lasting connections, urging creative professionals to embrace their uniqueness.