Timestamps:

1:37 - Studying STEM

11:29 - Patent and a seed round

24:06 - Educating the market and closing the deal

27:53 - Landing a partnership with SONY

31:18 - Filing patents is depressing

About Séverine Gisin:

Séverine Gisin is the co-founder and CCO at IDUN Technologies, a neurotech startup with a vision of creating a more connected and empathetic world using brain-sensing headphones. She has a background in Health Science and Technologies from ETH.

Together with her co-founder Simon Bachmann, Séverine began the IDUN project at ETH by pitching to startup-friendly professors. Together they developed sensors which turn brain signals into actionable insights and can be worn discreetly: they come in the form of headphones. There are two main use cases: sleep health and hearing health. Sleep-wise, their product helps track the sleeping patterns of narcoleptics, which helps physicians make decisions about dosages. Hearing-wise, IDUN Technologies has partnered up with an app that provides hearing fitness: they train your ear to spot different frequencies, some of which you may have forgotten how to detect.

They recently enrolled in a SONY accelerator program in Sweden and were selected for investment.

Memorable Quotes:

"Engineering is the safest way to be creative."

"In other countries, entrepreneurship is a means of survival. In Switzerland, entrepreneurship is a privilege."

Resources Mentioned:

Institut für geistiges Eigentum

The hard thing about hard things, Ben Horowitz

Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Ted Nace

The AI-powered Podcast Player