Ted Genoways

Ted Genoways, a journalist and author, dives into the fascinating life of José Cuervo, the man behind the world’s best-selling tequila. He uncovers Cuervo's dramatic navigation through the Mexican Revolution, political alliances, and business rivalries. The story reveals how he powered through Prohibition-era challenges to shape the tequila industry. Genoways also shares insights from his new book, "Tequila Wars," highlighting Cuervo’s hidden legacy and the cultural significance of tequila woven into the fabric of Mexican history.

Ted Genoways, an award-winning author known for his work on farming and food culture, dives into the rich and tumultuous story behind tequila in his latest book. He unpacks the unsung legacy of Jose Cuervo, revealing the historical and cultural significance of tequila amidst political upheaval in Mexico. The discussion touches on Genoways' personal journey and family ties to the industry, innovative marketing ideas for the brand, and the fascinating interplay between tradition and modernity in promoting tequila as a global spirit.

Ted Genoways, a reporter for the Food and Environment Reporting Network, sheds light on the critical role of immigrant workers in the U.S. economy, especially in meatpacking. He discusses how Trump’s deportation plans sow fear among these workers and the potential disruption to the food supply. Genoways explains the implications for food companies that exploit labor and how political policies could lead to increased food prices. The conversation also touches on U.S. policies affecting aid to Cuba, blending economic insight with compelling anecdotes.