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Tayo Aina
Filmmaker, YouTuber and documentarian who built a global creative career from Lagos, known for cinematic travel and city storytelling and for founding the YouTube Creator Academy that trained thousands of African creators.
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Dec 10, 2025
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He Started Filming J Cole in Lagos and Accidentally Became Africa’s Most Powerful Creator
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Tayo Aina, a filmmaker and YouTuber from Lagos, shares his incredible journey from driving Uber to becoming a leading African creator. He discusses how J. Cole's visit transformed his life and how MrBeast's recognition skyrocketed his visibility. Tayo highlights the unique challenges African creators face, from visa discrimination to monetization hurdles. He emphasizes the importance of storytelling from an African perspective and offers practical advice for aspiring creators. His insights underscore creativity's potential to reshape narratives and economies.
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