Taylor Udell

Taylor Udell, Head of Growth at Champify, brings her expertise from Twilio and Heap to tackle marketing in sales-led organizations. She discusses how Champify shifts focus from direct response ads to high-value content, seeing better results. Taylor elaborates on their effective cold calling strategies and the importance of engaging thought leadership ads on LinkedIn. She also highlights why building in-house expertise is crucial and offers insights into navigating marketing metrics for revenue growth. A must-listen for anyone in B2B marketing!