Taylor (Pilothouse)

Member of Pilothouse's Meta Brain Trust focused on creative strategy and account structure, advising DTC brands on testing frameworks and Q4 creative refresh cadence.

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Oct 24, 2025 • 24min

Ep 554: Q4 Meta Strategy in the Andromeda Era: What’s Changed and How Smart Brands Are Adapting

Join Jacob and Taylor from Pilothouse, experts in Meta ads and creative strategy, as they dive into how the Andromeda engine is revolutionizing DTC advertising. They discuss the importance of creative variety over minor tweaks and introduce the 3-3-3 framework for effective ad testing. Learn how to restructure your ad accounts for better performance and why traditional media-buying tactics are evolving. Plus, they share insights on targeting short consideration cycles and adapting for a successful Q4.

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