Taylor Deadrick

Taylor Deadrick, a business advisor at Insperity, joins to tackle the challenge of crafting a personal brand without clashing with her company's identity. Jeb Blount emphasizes that conflict arises only when one's message contradicts company values. He urges professionals to amplify their company's mission through their unique voice. They discuss how authority is crucial for personal branding and outline the Five S's framework for optimizing LinkedIn presence. Ultimately, Jeb highlights building trust through authentic content and personal interactions.