Taylor Corrado

In this engaging discussion, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares her expertise in brand budgeting and creative risk-taking. She emphasizes the importance of identifying impactful budget items to ensure success. Taylor explores the future of marketing events with pre-recorded content and discusses how traditional TV formats can inspire innovative B2B strategies. She also highlights the balance between branding and performance marketing, advocating for flexibility and creativity in budgeting to seize unexpected opportunities.