Taylor Cain

Taylor Cain, a Meta Ads expert at Pilothouse, dives into the recent advertising updates by Meta that significantly impact the health and wellness sector. She explains the new event tracking restrictions and how they affect ad performance for brands selling supplements and wellness products. The conversation includes practical workarounds using upper-funnel tracking and emphasizes a shift towards storytelling and lifestyle branding. The discussion also touches on the long-term implications of these changes for the entire advertising landscape.