Taylor Cain
Growth and paid media strategist at Pilothouse specializing in ecommerce performance; discussed leveraging Meta's Andromeda, partnership ads, creative-persona alignment, and Triple Whale attribution during BFCM.
Top 3 podcasts with Taylor Cain
Ranked by the Snipd community
Dec 12, 2025 • 30min
Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns
Taylor Cain, a growth and paid media strategist at Pilothouse, dives into how Meta's Andromeda update boosted CTRs by 30% during BFCM. He highlights the power of campaign consolidation and creative-persona alignment to drive cleaner performance. Taylor also discusses the rebirth of partnership ads for enhanced reach and retargeting, and shares insights on using real-time attribution tools like Triple Whale. Finally, he emphasizes the importance of blending planned and real-time creative strategies for maximum impact.
Jun 27, 2025 • 25min
Ep 520: How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide | AKNF
Taylor Cain from Pilothouse Meta Brain Trust, an expert in media buying, dives into the world of high-volume ad testing on Meta. He reveals how they test over 30 creatives weekly, balancing structure and agility in creative discovery. The conversation covers budget allocation strategies to manage risks, the evolving definition of 'net-new creative,' and the integration of AI with human oversight. They also discuss the challenges brands face in health marketing and why channel diversification is essential, especially as they prep for Q4.
May 30, 2025 • 24min
Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF
Taylor Cain from Pilothouse, a whiz in Meta strategy, joins the conversation to share insights into maximizing holiday campaigns. He dives into the shift from Advantage+ Shopping to Sales campaigns, emphasizing the need for brands to test both. Creative strategies around Mother's Day are highlighted, focusing on simple, clear promos and creator-generated content. Taylor explains how Memorial Day can serve as a testing ground for Q4 preparation, and discusses the trend of prioritizing efficiency over volume in advertising.
