Taylo Clements

Taylo Clements, Director of Digital Marketing at Barna Group and host of the Mission Money podcast, dives into the art of storytelling for nonprofits. She discusses how authentic narratives can create emotional connections with donors, transforming fundraising efforts. Taylo shares insights on recognizing donors as heroes while keeping the mission in focus and highlights the shift towards content-driven approaches. She advocates for nonprofit leaders to embrace their roles as storytellers, stressing collaboration and guidance in enhancing digital impact.