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Tav Klitgaard
Co-founder and CEO of Zetland, an audio-first Danish newsroom; led the team that built GoodTape, an AI transcription product that scaled beyond the newsroom and became a significant revenue driver.
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Dec 15, 2025
• 38min
Tav Klitgaard: How Zetland turned a newsroom problem into a global AI business
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Tav Klitgaard, co-founder and CEO of Zetland, an innovative audio-first newsroom in Denmark, shares fascinating insights about GoodTape, an AI transcription tool that started as a solution for journalists. Tav explains how GoodTape transformed from an internal experiment into a profitable product, overcoming challenges in transcription quality through a blend of technology and journalistic standards. He also discusses the lessons learned in AI adoption and the importance of maintaining human connection in journalism, even amidst rising AI tools.
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