Tatyana Zlotsky

In this engaging discussion, Tatyana Zlotsky, CEO at A Place for Mom, shares her journey from marketing at American Express to leading a major company in the caregiver space. She dives into building customer-centric innovation, the evolution of performance marketing, and how AI is reshaping the landscape. Tatyana emphasizes the importance of trust and transparency in brand identity and explores how data and community engagement can propel growth. Don't miss her insights on adapting marketing strategies in a rapidly changing environment!