Tati Lindenberg

Unilever brand leader Tati Lindenberg and MullenLowe's Rachel Stets dive into the innovative partnership between Persil and Arsenal Women’s soccer. They discuss the campaign 'Every Stain Should Be Part of the Game,' aimed at tackling the stigma around period leaks in sports. Tati shares insights on aligning brand performance with the growing sports fandom, while Rachel reveals the creative process that led to their impactful messaging. Together, they explore how to engage and educate both women and men in breaking down societal norms.

Tati Lindenberg, Chief Brand Officer for Dirt Is Good and marketing leader at Unilever, shares insights on global brand localization and effective partnerships. She discusses balancing creativity with measurable outcomes, highlighting campaigns like Wonder Wash. Tati also emphasizes the importance of integrating short-term gains with long-term brand strategies and details the brand's evolution over two decades. Innovative collaborations with Arsenal FC are explored, showcasing campaigns that tackle emotional connections and social issues in sports.