Tati Lindenberg

Tati Lindenberg, Chief Brand Officer for Dirt Is Good and marketing leader at Unilever, shares insights on global brand localization and effective partnerships. She discusses balancing creativity with measurable outcomes, highlighting campaigns like Wonder Wash. Tati also emphasizes the importance of integrating short-term gains with long-term brand strategies and details the brand's evolution over two decades. Innovative collaborations with Arsenal FC are explored, showcasing campaigns that tackle emotional connections and social issues in sports.