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Tarun Thakur
Co-founder and CEO of Veza, an identity security company; discusses building product-market fit, go-to-market strategy, and scaling the business from early days to a 200-person enterprise.
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Jun 24, 2025
• 30min
Veza’s Tarun Thakur on excelling at go-to-market at every stage
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In this conversation, Tarun Thakur, Co-founder and CEO of Veza, dives into the dynamic process of continuously reinventing a startup. He shares insights on achieving product-market fit and the importance of trust among co-founders. Tarun recounts a pivotal customer brief that reshaped Veza's vision and explains their innovative land-and-expand go-to-market strategy. He also discusses scaling challenges, leveraging AI for identity solutions, and evolving leadership styles as the company grows beyond 200 employees.
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