Tareq Nazlawy

Tareq Nazlawy, co-founder and CEO of Trace, dives into the realm of sports fandom, emphasizing the 99% of fans who experience the game from afar. With a background at BCG and Adidas, he discusses how Trace is revolutionizing the digital memorabilia landscape, allowing fans to own and share significant moments. The conversation touches on the importance of engaging remote fans, the innovative use of digital collectibles, and the potential of Web3 to deepen emotional connections with sports. Tareq's vision aims to transform passive spectators into active participants in the sporting world.