Tara Zirker

Tara Zirker, a leading Facebook ads strategist and consultant, dives into the latest shifts in Meta's AI-driven Andromeda algorithm. She explains why many advertisers are feeling the pinch of wasted spend and the necessity of adapting strategies accordingly. Tara highlights the power of creative diversity in ads, sharing tips on how to leverage dynamic creatives and utilize AI tools for better performance. With real-world examples, including a stunning case of cutting costs dramatically, she outlines the future of Facebook advertising and crucial skills marketers need to thrive.