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Tara Walpert-Levy
Vice President, Americas at YouTube who oversees partnerships and discussed YouTube's role in the creator economy, tools for creators, and shifting media consumption trends.
Best podcasts with Tara Walpert-Levy
Ranked by the Snipd community
Oct 9, 2025
• 25min
The Creator Economy: Offline to Online
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Ben Brody, a tech reporter from Punchbowl News, sheds light on how Hercules Candy revived its century-old business using YouTube during the pandemic. He discusses a viral video surge that significantly boosted orders and creators' challenges with algorithm changes. Joining him is Tara Walpert-Levy, YouTube's VP of Americas, who elaborates on the platform's evolving role in the creator economy. She emphasizes tools for creators, job creation, and the shift towards interactive media that deepens audience engagement, illustrating YouTube as a modern media powerhouse.
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