Tara Massoudi, General Manager for Premium Products at Revolut, shares her journey of pioneering premium plans in a fintech context. She reveals behind-the-scenes insights into the launch of Revolut Ultra, a new membership blending travel perks with everyday banking. The discussion highlights innovative problem-solving, the importance of creativity, and tips for overcoming creative blocks. Tara emphasizes the 'never settle' mentality and offers career advice, while also engaging in a fun rapid-fire segment about her favorites and personal experiences.