Tara Loftis

Tara Loftis, the Global President of Cetaphil, dives into the art of keeping legacy brands culturally relevant. She discusses the balance between nostalgia and modern innovation, revealing insights into generational marketing challenges. Tara emphasizes the importance of engaging with diverse consumers and adapting to their behaviors, especially with younger generations. She also shares her shift toward embracing celebrity campaigns and strategies for building brand trust through consistent consumer engagement. Tune in for a masterclass in modern marketing!