Tao Tao, Co-founder and COO of GetYourGuide, shares insights from his extensive experience in scaling an online experiences marketplace. He discusses the significant shift in traveler booking behaviors, with many opting for last-minute arrangements. Tao highlights the importance of curating unique, high-quality tours to meet evolving traveler needs while navigating the challenges of supplier relationships and commission structures. He also explores how AI is being integrated into the marketplace, ensuring a balance between customer satisfaction and supplier interests.