Tao Tao

Tao Tao, Co-founder and COO of GetYourGuide, shares insights from his extensive experience in scaling an online experiences marketplace. He discusses the significant shift in traveler booking behaviors, with many opting for last-minute arrangements. Tao highlights the importance of curating unique, high-quality tours to meet evolving traveler needs while navigating the challenges of supplier relationships and commission structures. He also explores how AI is being integrated into the marketplace, ensuring a balance between customer satisfaction and supplier interests.

Tao Tao, COO of GetYourGuide, leads the company's product strategy focused on curated experiences. In this engaging chat, he shares insights from the Unlocked conference, discussing how emotions can shape tours and the challenge of balancing AI with human curation to maintain trust. Tao argues that the experiences market is growing, not zero-sum, and cites Anthony Bourdain as an inspiration for reconnecting travelers with wonder. He also emphasizes the importance of innovation and authenticity for operators to thrive in a competitive landscape.