Tanner Graham

CEO and co-founder of the luxury branding agency General Idea, which has worked with Louis Vuitton, Prada and Montclair.

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Jun 6, 2025 • 59min

Saks's struggles and Glossy E-Commerce Summit takeaways — plus, a roundtable on the state of luxury

Bradley Carbone, Deputy CEO of Luisaviaroma, Joëlle Grunberg from McKinsey, and Tanner Graham of General Idea discuss luxury retail's future amid economic shifts. They dive into Saks' financial woes, including overdue payments and joint ventures. The experts highlight how brands are redefining luxury for various consumers while navigating tariffs and adjusting strategies. They emphasize the growing importance of storytelling and experiential marketing in attracting both high-net-worth and aspirational buyers in today's complex market.

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