Tanmay Chopra, CEO of Emissary and a machine learning expert, dives into the future of finetuning in AI. He challenges the notion that traditional finetuning is obsolete, revealing new methods that truly optimize models. The conversation covers the role of AI in both expert and novice settings, the shift back to simpler solutions, and how no-code tools are revolutionizing development. Tanmay also highlights the critical importance of localization in advertising, emphasizing small adjustments that yield big cultural impacts.