Tanishq

Tanishq, a leading jewel brand in India known for revolutionizing the gold retail industry, discusses the shifting dynamics in the market. With rising competitors like Kalyan Jewellers and Malabar Gold, Tanishq's long-standing dominance is being challenged. They reveal how these regional brands are leveraging Tanishq's successful strategies to carve out their own niches. The conversation dives into the changing consumer preferences and the impact on traditional market leaders, highlighting a fascinating rivalry in an evolving landscape.