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Tance Hughes
Local publisher and digital marketer who runs The Miss Lou Brew and The Ruralpreneur, operates local businesses (PJ's Coffee, self-storage), and works as marketing director at Growletter.
Best podcasts with Tance Hughes
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Oct 10, 2025
• 41min
Big Results from “Ugly” Ad Creatives
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Tance Hughes, a local publisher and marketing director at Growletter, shares his journey of launching The Miss Lou Brew in small towns Vidalia and Natchez. He discusses how 'ugly' ad creatives surprisingly outperform polished versions and emphasizes the importance of creative rotation to combat audience fatigue. Tance also reveals the power of sending shorter, frequent newsletters to boost engagement and brand presence. Plus, he dives into utilizing Meta ads for subscriber acquisition and why prioritizing email over social channels has been a game-changer for his local businesses.
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