Tance Hughes

Tance Hughes, a local publisher and marketing director at Growletter, shares his journey of launching The Miss Lou Brew in small towns Vidalia and Natchez. He discusses how 'ugly' ad creatives surprisingly outperform polished versions and emphasizes the importance of creative rotation to combat audience fatigue. Tance also reveals the power of sending shorter, frequent newsletters to boost engagement and brand presence. Plus, he dives into utilizing Meta ads for subscriber acquisition and why prioritizing email over social channels has been a game-changer for his local businesses.