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Tammy Taw

Product & Business Growth Consultant on the Google Play team, specializing in helping app developers optimize monetization and diversify revenue streams. Expert in analyzing buyer behavior and guiding app developers in optimizing subscriptions, in-app purchases, and hybrid models for sustainable growth.

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Mar 11, 2025 • 16min

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

Tammy Taw, a Product & Business Growth Consultant at Google Play, shares her expertise in optimizing app monetization. She discusses how diversifying revenue beyond subscriptions can attract new buyers, especially in emerging markets where users favor one-time purchases. Tammy highlights the impact of localized pricing and alternative payment methods on boosting conversions. Furthermore, she emphasizes the importance of optimizing purchase flows to reduce friction and increase lifetime value by leveraging user behavior signals for tailored offers.