Tameka Kee

Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), sheds light on the evolving landscape of media measurement. She discusses why last-touch attribution is becoming obsolete and the need for innovative metrics. Tameka emphasizes the importance of collaboration among platforms, publishers, and agencies to tackle data usage and privacy challenges. With insights into synthetic data and attention metrics, she presents a vision for a future where measurement techniques enhance value for both advertisers and consumers.