Talya Heller

Talya Heller, founder of Down to a T, is a B2B consultancy expert skilled in converting competitive positioning into effective sales tools. In this discussion, Talya dives into why typical sales decks and battle cards often fail and offers innovative replacements. She emphasizes the role of empathy in buyer enablement and outlines her unique framework for aligning marketing, sales, and product teams. Talya also shares insights on creating impactful assets that truly resonate with sales teams, urging marketers to consider the buyer's perspective.