Tal Shub

Tal Shub, CEO of Craft, innovates the role of AI in home service sales. He reveals how Craft's AI engine enhances team performance by providing real-time coaching during customer interactions. The discussion highlights strategies to overcome technician resistance and the importance of understanding customer financing needs. Shub shares insights on boosting average ticket sizes and how open-ended questions can dramatically improve sales outcomes. With firsthand results from a $30M company rollout, this talk is essential for anyone looking to transform their sales culture in service industries.