Tal Shaked

Co-founder and Chief Business Officer of Rise, spun out of IronSource to focus on web monetization and Smart Auction Management; longtime ad tech executive with experience building monetization and alternative revenue products across desktop and mobile.

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Dec 2, 2025 • 38min

Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech

Tal Shaked, Co-founder and Chief Business Officer of Rise, brings a wealth of ad tech experience and insights. He shares his unconventional journey from toolbar monetization to founding Rise, focusing on optimizing web auctions through Smart Auction Management. Tal discusses how AI-driven search is reshaping publisher traffic, driving the need for adaptability. He emphasizes the importance of traffic shaping and dynamic pricing for revenue gains and explores the future of agentic advertising, highlighting the blend of automation and human relationships.

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