Tahira Endean
Head of programming at IMEX and event design expert, author of Our KPI is Joy, with decades of experience creating and curating large-scale and intimate live-event education and experiences.
Best podcasts with Tahira Endean
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Sep 26, 2025 • 22min
GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418
In a lively discussion, Tahira Endean, Head of Programming at IMEX and author of 'Our KPI is Joy,' emphasizes the vital role events play in modern business. She reveals that just 10 minutes of in-person interaction can replace 64 emails, effectively building trust. Tahira also shares how memorable event experiences can enhance customer loyalty and drive growth. Additionally, she highlights how live events counteract AI’s tendency to create sameness, making real human connections more crucial than ever.
Aug 27, 2025 • 25min
IMEX’s Tahira Endean on Her New Book and the Importance of Joy at Events
Tahira Endean, head of program at IMEX and author of 'Our KPI is Joy', brings her expertise in event design to the forefront. She discusses her innovative approach to measuring joy as a key performance indicator in planning events. The conversation highlights the transformative power of personal storytelling and genuine connections, shaping impactful experiences. Endean emphasizes creating safe spaces for belonging and the delicate balance of joy and sorrow in event planning, all while inspiring the next generation of industry professionals.
