Tagg Bozied

Head of Brand Awareness at Docebo and award-winning B2B campaign strategist. Won the Canadian Marketing Association gold for best B2B campaign on LinkedIn.

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May 5, 2025 • 52min

B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025

In this discussion, LinkedIn ads expert Anthony Blatner and award-winning strategist Tagg Bozied share their insights on optimizing B2B LinkedIn advertising for 2025. They unravel the biggest mistakes marketers make and how to avoid them, emphasizing the rise of thought leader ads. The duo also dives into metrics that matter for brand awareness, including dwell time and frequency, and explores innovative strategies like Connected TV ads. With practical budgeting tips and A-B testing insights, they equip listeners to elevate their LinkedIn campaigns.

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