T.M. Brown, a journalist known for his incisive New York Times piece on the cultural significance of Zyn, delves into how these nicotine pouches have morphed into symbols of American masculinity. He discusses Zyn's unexpected appeal among young men and its rise as a political lightning rod, interwoven with social media influence and subcultural dynamics. Brown also touches on the contradictions within Zyn culture, balancing indulgence with health consciousness and exploring the evolving identity of nicotine consumption in contemporary society.