Sylvia Lepoidevin
CMO at Kandji, a platform for managing and securing Apple devices. Shares her journey from employee #4 to CMO and insights on marketing leadership.
Best podcasts with Sylvia Lepoidevin
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16 snips
Jul 24, 2025 • 51min
Kandji’s $1B Content Anchor and Distribution Strategy
Sylvia LePoidevin, CMO at Kandji, shares her journey from joining the company as employee #4 to leading its billion-dollar marketing strategy. She discusses the critical shift from targeting the 5% of buyers to engaging the 95% who aren't ready yet. Explore how internal influencers can amplify brand presence, the importance of early-stage metrics, and why marketing hackathons can accelerate ideas into action. Sylvia highlights the need for simplicity in tracking and shares insights on how AI tools will shape the future of marketing.
16 snips
Dec 5, 2024 • 55min
#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
Sylvia Lepoidevin, CMO at Kandji, shares her remarkable ascent from employee #4 to CMO, showcasing her expertise in marketing leadership. She discusses how AI is revolutionizing team efficiency and fostering smaller, agile groups. Sylvia also emphasizes the significance of effective internal marketing strategies to energize cross-functional teams. Her insights on storytelling in meetings and the successful launch of campaigns provide valuable lessons for aspiring marketers, highlighting the power of collaboration in driving brand growth.
