Sylvan Goldman

American supermarket owner who invented the shopping cart in 1937. His invention revolutionized grocery shopping.

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Mar 4, 2025 • 10min

The invention of the shopping trolley

Sylvan Goldman, an American supermarket owner, revolutionized shopping in 1937 by inventing the shopping cart. He creatively introduced 'folding basket carriers' to encourage customers to buy more. Through captivating clips from a 1977 interview, the discussion highlights how this innovation transformed consumer behavior and reshaped the grocery shopping landscape. The podcast also explores the excitement around the trolley's debut in Oklahoma City and reflects on its lasting impact on modern supermarkets.