Sweta Govani

In this discussion, Sweta Govani, founder of Happy Paying Customers and a veteran in marketing for tech startups, shares her insights on building a business that resonates. She reveals her transformative journey from endless sales calls to attracting clients who seek her expertise. Sweta introduces her "Dream Project Method," emphasizing the importance of identifying the ideal customer by analyzing past successful projects. Her three-part framework helps listeners define their niche, clarify their solutions, and understand why clients should choose them, paving the way for targeted business growth.