Swati Mohan

Swati Mohan, the former head of marketing at Netflix India, brings over two decades of expertise in media and entertainment. She dives into the surprising shift of streaming platforms like Amazon Prime Video introducing ads after years of being ad-free. Swati discusses how consumer habits evolved during the pandemic, the competitive dynamics between Prime and traditional TV, and the impact of ad-supported models on viewer experience. The conversation explores whether this marks a regression for streaming or simply a natural industry evolution.