Sven Groeneveld

Sven Groeneveld, a seasoned ATP and WTA coach, has spent 30 years mentoring stars like Monica Seles and Taro Daniel. He shares his insightful coaching principles, emphasizing that tennis is a service industry where respect and adaptability matter. Sven highlights the importance of honesty in coaching, distinguishing stubbornness from stupidity, and reveals transformative lessons learned from coaching wheelchair tennis players. His approach combines hard and soft skills to unlock athletes' potential, fostering strong relationships built on trust.