Sven Brodmerkel, an Assistant Professor specializing in Advertising and Integrated Marketing Communications, joins the discussion on the aging population. They explore how increasing life expectancy challenges society’s obsession with youth and ageism. Brodmerkel emphasizes the need to reframe perceptions of aging, highlighting the overlooked creativity and contributions of older individuals. The conversation also tackles the underrepresentation of older adults in advertising and the importance of generational balance in the workforce for tapping into diverse talents.