Suzanne Vrenica

Suzanne Vrenica, Advertising editor at The Wall Street Journal, dives into the evolving landscape of holiday advertising. She discusses how concerns over tariffs and inflation led to an earlier start for holiday campaigns, marking a rise in TV and digital ad spending. Major players like Amazon, Walmart, and Target emerged as dominant advertisers. Vrenica also shares insight into consumer responses, revealing mixed feelings about holiday ads—some love them, while others are put off by early placements. Tune in for a fresh perspective on marketing strategies this festive season!