Susan Wilner Golden
Author of 'Stage (Not Age): How to Understand and Serve People Over 60 – the Fastest Growing, Most Dynamic Market in the World'
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Jan 24, 2023 • 1h 2min
Ep314 - Susan Wilner Golden | Stage (Not Age)
Susan Wilner Golden, author of 'Stage (Not Age)', discusses the $22 trillion opportunity in understanding and serving people over 60. Longevity presents both challenges and opportunities for companies. The book emphasizes life stage over age, highlighting the diverse needs within the demographic. With 10,000 Americans turning sixty-five daily, companies need to rethink their approach towards this rapidly growing market.
