Susan Keplinger

In this discussion, Susan Keplinger, CEO of Force of Nature and a strategist for brands like Ring and Oofos, reveals the future of performance marketing. She emphasizes the need for brands to build creative systems that appeal to both humans and algorithms. Susan explains how clean data is crucial for identifying high-value customers and highlights the importance of programmatic marketing for retention. With insights on leveraging generative AI for creative processes, she encourages brands to embrace data and innovation for sustainable growth.