Susan Duong, the Sales and Marketing Director at Firebrand Digital, dives into the evolving landscape of media buying post-iOS 14. She discusses the necessity of a full-stack agency approach that combines creative development and data analysis for impactful campaigns. Susan emphasizes the importance of brand awareness, even for small businesses, and advocates for integrating upper-funnel strategies. Plus, she shares insights on utilizing Triple Whale's new Sonar product for cross-channel attribution, making it easier to track and optimize customer acquisition.