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Susan Boles
Host of the Beyond Margins podcast, deconstructing how to engineer a calmer business. Entrepreneur, CFO, and COO with over 15 years of experience.
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Aug 19, 2024
• 55min
What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster
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Susan Boles, a CFO and business strategist, dives into the art of crafting impactful stories. She emphasizes the concept of 'calm as the new KPI' and how it reshapes business narratives. The conversation highlights the importance of clear communication and emotional understanding in storytelling. Susan discusses the challenges entrepreneurs face when aligning growth metrics with core values, advocating for narratives that resonate deeply with audiences. Tune in for insights on making your story not just informative, but transformative.
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