Suryansh Tibarewal

Suryansh Tibarewal, cofounder of Essentially Sports, dives into the transformative journey of his platform from a college passion project to a significant player in sports media. He shares insights on adapting to traffic changes and shifting business models, particularly moving towards direct ad revenue. The conversation also touches on harnessing Google Discover and the importance of engaging niche sports audiences. Suryansh emphasizes the role of community and innovative marketing strategies in helping them navigate the competitive landscape of sports coverage.